Shortlist – Performance Marketing Awards 2012 (UK)

De shortlist van de Engelse Perfomance Marketing Awards zijn weer beschikbaar, een zeer goede bron om te zien wat er speelt in de affiliate industrie.  De UK blijft ver voorlopen op de rest van Europa op het gebied van performance based marketing. Dus goede voorbeelden zijn er zeker te halen. Het barst ook dit keer weer van de bekende namen. Partijen die veel in de lijsten terug komen: Tradedoubler, Affiliatewindow, Skimlinks, Affilinet en Vouchercodes.co.uk.

Full Shortlist for Performance Marketing Awards - 2012

By breaking through new channels, optimising existing relationships and pushing the boundaries of performance marketing into wider channels, this year’s shortlist showcases success in mobile, social media, display, e-mail, affiliate and technology.

Advertiser Innovation

• Affiliate Window for RAC
• MCHI for TalkTalk
• MEC for Everything Everywhere
• Webgains & The Gift Experience
• ZenithOptimedia for B&Q

Network Innovation

• Affiliate Window for Affiliate Window CTS
• Affiliate Window for Compliance
• Affiliate Window for Vertical Specialists
• OMG for OMG Rewards
• RevenueWire for CallStream

Best use of Data

• 7thingsmedia for Affiliate Manager Plus
• Affiliate Window for Sky
• Affiliate Window, Quidco & RAC
• Churchill Insurance (with Quidco and OMG)
• Digital Window – The Strategy Team
• myThings for Littlewoods

Best 3rd Party Application

• Aimia Inc for Nectar
• Commission Junction for Ad Genie
• InvisibleHand
• ROEYE for eBay
• Skimlinks
• Ve Interactive

Best New Entrant

• 7thingsmedia for Ideal World
• Affiliate Window for Zalando
• Linking Mobile
• Performance Horizon Group
• Promocodes

Best Agency

• 7thingsmedia
• Affiliate Window
• Arena Media
• Lbi Bigmouthmedia
• MEC
• Starcom MediaVest

Best use of Affiliate Marketing as part of a Multi Channel Campaign

• Affiliate Window for Sky
• Aimia Inc for Nectar
• Commission Junction for FlyBMI
• Fifty6 for Virgin Media
• TradeDoubler for Jessops
• Vouchercloud for White Stuff
• Vouchercodes.co.uk for New Look

Best Search Campaign

• Carat for Vodafone
• Found. for flybe
• MEC for Halifax
• Net Media Planet for Mac / Microsoft
• Starcom MediaVest for Europcar
• Vouchercodes.co.uk for Boots

Best Lead Generation Campaign

• 7thingsmedia for Secret Sales
• Arena Media for RED Instructor Training
• iProspect for Acuvue
• Mindshare for Mazda
• ValueClick Media for Canderel

Best use of Social Media

• Affiliate Window for The Hut Group
• NHS Blood and Transplant

Best use of Mobile

• Commission Junction for Argos
• Linking Mobile
• Quidco for Quidco Mobile
• TradeDoubler for Figleaves
• TradeDoubler for The Body Shop

Best use of Email

• Aimia Inc for Nectar
• Azam Marketing
• Freemax Media for Aunt Bessie’s
• Freemax Media for Broadband Genie
• SaleCycle-
• Vouchercodes.co.uk for The Body Shop

Best Consumer Targeting Campaign

• 7thingsmedia for Agent Provocateur
• Affiliate Window for TalkTalk
• Criteo for Total Jobs
• Mediaplex (ValueClick) for Doctors without Borders
• Merchenta for Virgin Balloons
• ZenithOptimedia for B&Q

Best Managed Affiliate Programme

• 7thingsmedia for Ted Baker
• Affiliate Window for Debenhams
• Affiliate Window for LOVEFiLM
• Affiliate Window for O2
• Affiliate Window for Sky
• Affilinet for Matalan
• Rakuten LinkShare for The White Company
• MEC for Everything Everywhere
• TradeDoubler for The Body Shop
• TradeDoubler for Tesco

International Excellence Award

• 7thingsmedia for 7thingsmedia and friends
• Rakuten LinkShare for NET-A-PORTER
• Neo@Ogilvy for Sony
• Skimlinks
• TradeDoubler for Aer Lingus
• Ve Interactive

Hotshot Rising Star Award

• Adam Bullock from Top Cashback
• Andrew Chung from Twentysix Digital
• Chris Bishop from 7thingsmedia
• Chris Worthy from ROEYE
• Graham Jenner from Top Cashback
• James Little from Top Cashback
• Matt Swan from Affiliate Window
• Pete Newman from Found.
• Rakhee Jogiax from Rakuten LinkShare
• Stephanie Small from Neo@Ogilvy

VERTICAL AWARDS

Best Finance Advertiser

• Affiliate Window for RAC
• Arena Media for Legal & General
• LV=
• Neo@Ogilvy for AMEX

Best Finance Publisher

• Azam Marketing
• Found. for Post Office

Best Retail Advertiser

• Affiliate Window for Phase Eight
• Affilinet for Debenhams
• ASOS for ASOS Fashion Finder
• Commission Junction for Argos
• Rakuten LinkShare for Oasis

Best Retail Publisher

• Aimia Inc for Nectar Fashion
• Found. for Maplin
• InvisibleHand
• Top Cashback
• vouchercloud for White Stuff
• Vouchercodes.co.uk

Best Travel Advertiser

• Affilinet for Virgin Atlantic
• Lbi Bigmouthmedia & Best Western
• ValueClick for Commission Junction & Thistle
• ValueClick for Commission Junction & TUI

Best Travel Publisher

• Found. for Handpicked hotels
• InvisibleHand

Best Technology & Telecoms Advertiser

• Affiliate Window for BSkyB
• Affiliate Window for Vodafone
• Affiliate Window & buy.at for Carphone Warehouse
• Affiliate Window & buy.at for O2
• MEC for T-Mobile
• TradeDoubler for BT

Best Technology & Telecoms Publisher

• Broadbandchoices.co.uk
• uSwitch

Best Casino & Gaming Advertiser

• Dublinbet
• ValueClick for Commission Junction & Paddy Power

Best Publisher Support

• Digital Window (Affiliate Window)
• Rakuten LinkShare
• TradeDoubler

Best Advertiser Support

• Affilinet
• Digital Window (Affiliate Window)
• Rakuten LinkShare
• TradeDoubler

Alle info over deze awards op de bron van deze shortlist: Performance Marketing Awards Shortlist. Overigens gaat ook de affiliatedag gaat dit jaar awards organiseren! Alle informatie over deze awards zijn hier te vinden: Affiliate Awards