Intern Google document Geeft Hints voor Affiliates

Dat Google al enkele jaren met mensen over de hele wereld werkt om de kwaliteit van de zoekopdrachten in de gaten te houden is geen geheim meer. Maar een tijdje geleden is een intern document over de regels die gehanteerd worden openbaar geworden. Het betreft een document uit april 2007, maar geeft voldoende info die erg nuttig is!

Dit zijn dus de regels die gehanteerd moeten worden om bepaalde websites handmatig als Spam aan te merken. Doe er je voordeel mee!

A thin affiliate is a page that exists to deliver a visitor to a page on another domain with a different owner. Keywords deliver visitors to the affiliate page, and links on the affiliate page deliver visitors to the second page, which is owned by a real merchant.

This is a revenue-sharing situation in which the thin affiliate is paid a commission by the real merchant for any activity generated on the merchant’s site. Usually the activity will be a sales transaction, such as a product purchase or a hotel booking. The thin affiliate site contains text and perhaps images copied from the merchant site. It offers no (or very little) value-added service while earning its commission. The thin affiliate may also earn PPC revenue by providing PPC links on its page.

Recognizing thin affiliates
Clicking on a “More Information” or “Make a Purchase” button takes you to a merchant on a different domain. Right-clicking on an image on the page with your mouse and looking at “Properties” shows you that the image has a different URL than the URL of the page. This indicates that the image originates from the other merchant’s site.

Example of a thin affiliate: http://findmeatune.com/artist-Pink

This is an Amazon thin affiliate. Looking at the properties of the images on the page reveals that they originate from amazon.com. There is no value added (e.g. reviews, price comparison) on the page, and the value of the page is only in the link to the merchant’s site. You cannot complete a transaction from the thin affiliate’s site.
Many large web retailers offer affiliate programs. Some of the most he most common examples are Amazon, eBay, Zappos, and Overstock.

Recognizing true merchants
Features that will help you determine if a website is a true merchant include:
a “view your shopping cart” link that stays on the same site and updates when you add items to it,
a return policy with a physical address,
a shipping charge calculator,
a “wish list” link, or a link to postpone purchase of an item until later,
a way to track FedEx orders,
a user forum,
the ability to register or login,
a gift registry, or
an invitation to become an affiliate of that site

Please note the following:
Not all of the above need to be present for a merchant to be considered a true merchant. Yahoo! Stores are true merchants – they are not thin affiliates.
Some true merchants will take you to another site to complete the transaction due to the fact that they utilize third party cart systems. Such merchants are not thin affiliates.
Not all affiliates are thin If a page offers some value in addition to its links to the merchant, then it is not a thin affiliate. For example, if the affiliate offers price comparison functionality, or displays product reviews, recipes, lyrics, etc., it is not a thin affiliate, and, therefore, not Spam.

Some companies that offer price comparisons or other helpful shopping features in addition to the affiliate link are:

http://www.shopping.com

http://www.pricegrabber.com

http://www.kelkoo.co.uk

Om de orginele pdf te downloaden (43 pagina’s) zie ook het topic op het A4U forum!

Posted by Paul Schoenmakers on 17 maart 2008. Gearchiveerd onder Google. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.